Shoppers can get their hands on a £115 kids' tablet for less than half the price as part of Amazon's Prime Day deals.
The Amazon Fire 7 Kids tablet, recommended for ages three to seven, rivals the Apple iPad, and has been slashed from £114.99 to £54.99.
The same device is being sold at Argos for the higher price, so it's a huge saving for parents who are thinking of investing in the product, which comes in blue, purple or red.
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It includes a kid-proof case with a built-in stand, one year of Amazon Kids+ and a 2-year worry-free guarantee.
Hundreds of Amazon customers have given it a five-star review, including one who said: "Got this for my daughter for her birthday, love that she has her own kids profile and the Amazon kids is great for learning apps and games as well as reading her favourite books and watching her programmes on."
Another said: "Bought 7" kids fire tablets for grandson aged 5 and granddaughter aged 4 and they both love them. Definitely worth subscribing to prime kids for the educational and fun content.
"The two year guarantee was definitely a deciding factor for me to buy the Amazon fire kids tablets but they are very well protected in a colourful shock proof case I think they are unlikely to get damaged."
The bargain tablet comes with 16GB storage capacity and increased battery life of up to 10 hours.
The tablet is in stock and available at the reduced price as a Prime Exclusive Deal.
