The big day has finally arrived, Amazon Prime Day officially started this morning (July 12). And whilst the retail giant has been teasing deals all week - the bigger offers have landed.
If you're looking for an upgrade to your current home entertainment system, Amazon has got you covered.
There's now almost half price off on the 65" Hisense 65AE7000FTUK 4K UHD Smart TV. Bringing the price down to just £399, instead of £749 - saving you a very impressive 47% overall.
This price is the cheapest we've been able to find it online, making it currently its lowest price ever - what a bargain.
This Hisense model integrates 4K Solution, which means you not only enjoy striking resolution, but also means you get vivid local 4K playback, 4K content streaming, as well as UHD upscaler technology.
With a built-in Alexa you'll be able to use your voice to find and play your favourite video content, discover new programs, play music, control your smart home and much more.
The addition of features like virtual surround create an immersive sound experience, whilst the Freeview TV gives you instant access to over 100 channels and the smart TV has immediate access to a host of streaming platforms.
What's more, Amazon has announced for Prime Day that it will double donations at no extra cost through AmazonSmile for purchases made throughout the two-day shopping event between 12 and 13 July.
