Amazon has Prime Day competition as the site launches its biggest sale of the year to date - as a rival releases big savings on sex toys, lingerie and sexual wellness products.
Amazon Prime Day takes place from midnight on 11 July and runs for 48 hours, offering major discounts on everything from vacuum cleaners to air fryers. The traditional summer sale is one of the largest of its kind on Amazon and is a chance to get big brands at bargain prices.
British brand Lovehoney is taking on the Prime Day sale with its own take on the mid-summer discount trend. The sex toy and sexual wellness site has launched a 70% off sale and promised discounts will be a little more risque than Amazon's big sale.
The deals include an award-winning £12.99 vibrator, which has become a huge hit with shoppers, and plenty have left glowing five-star reviews, calling it ‘a pocket rocket’ and ‘a must-have.’
One delighted customer said: “A lovely discreet vibe but packs a punch - just make sure to use a new battery and it's heavenly. Very direct precision with the pointed tip - I love it.”
There are a number of other highly-acclaimed sex toys in the sale and across the site discounts also include cheaper prices on lingerie, lube and 'build your own bundles'.
As well as the discount code, shoppers who are new to the website and sign up via their email can get an additional 15% off their order.
Lovehoney has proved to be popular in the UK ever since it was founded in 2002 by Richard Longhurst. With a tagline "the sexual happiness people" Lovehoney often hold sales to keep customers happy, with a philosophy of sexual wellness shouldn't have to cost.
