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Amazon, Inc. isn’t flustered by its lagging position in the artificial intelligence race and is pushing ahead with a well-thought-out strategy.Amazon Web Services, or AWS, announced this week that it is getting started on a small scale with a $100 million investment that will be used to build a center that will specialize in helping businesses use generative AI.
“The AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI.. After Microsoft Corp. came out guns blazing with its $10 billion investment in OpenAI, other tech giants have plunged headfirst into the arena, not wanting to be left behind. These companies have committed billions of dollars.
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Amazon Only Three Steps Into AI Race: AWS CEO Adam Selipsky said in an interview with CNBC this week that Amazon is only three steps in in a 10-kilometer race.The AWS CEO noted that Amazon’s center is a program as opposed to a physical location. The e-commerce giant was reportedly already working with companies such as Ryanair and Lonely Planet.
Selipsky said Amazon will proceed with its tried-and-tested strategy of focusing on customers in its AI pursuit.
“And if people want to perceive us in a certain way, we’re misunderstood, that’s okay, as long as customers understand where we’re going.
Produced in association with Benzinga
Edited by Asad Ali and Saba Fatima