Amazon has launched its second Prime Day sale of the year today but the deals look a little different from previous big sale events from the online retail giant. As the cost of living crisis grips much of the UK Amazon's Prime Day deals reflect the national mood with discounts on 12 packs of Heinz baked beans, multi packs of soup mix and energy-saving gadgets taking centre stage in the deals pages.
Amazon expects air fryers, a cheaper alternative to conventional ovens as rising energy prices hit the UK, to be some of the top sellers during Amazon Prime Day and with the cheapest deal on a Salter air fryer now at £44, down from £53, the deals match the public mood.
Other reductions in the sales event include discounts of nearly a third off heated electric blankets as an alternative to using heating overnight, while energy-saving kettles are also discounted in the opening day of sale.
READ MORE: LIVE: Amazon Prime Day October 2022 - Echo Dot at £6.99, 37% off Ninja air fryers and more
Prime Day usually takes place in mid-July, when Amazon sellers reduce the price of items ranging from TVs and laptops to Echo Dot and Firestick devices. The sale is Amazon's second-biggest of the year after the November Black Friday sales but this year Amazon has decided to launch a second Prime Day in October, labelling it 'Early Access' for the big Black Friday discounts.
Amazon's Prime Day is available to people who have signed up for the brand's Prime service, which is a monthly subscription or a yearly one-off payment and offers access to all Prime Day deals, faster delivery times and other Amazon services including Prime Music and Prime Video.
If you are an Amazon Prime member you will be able to see Lightning Deals earlier and get first access to them. That is a good thing because many of the best Lightning Deals are based on both a time limit and stock limits, meaning once enough people claim the deal it will be removed.
You can join Prime here. You will also get free delivery on a large number of items during the Amazon Prime Day sale.
