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Sonia Sharma

Amazon Prime Day 2023 - when it is and the savings you can make as early access deals start now

Shoppers are being promised big savings when Amazon’s Prime Day returns in July.

The 48-hour event will run from 00.01am on July 11 to 11.59pm on July 12, when Prime members will be able to take advantage of savings across all categories. New deals will drop throughout the event, with discounts on top products from well-known brands, small businesses and artisan makers.

Make sure you’ve signed up for Prime or started a free trial to participate in this year’s event and get the most out of Amazon. Here's a run-down of what to expect and early access deals starting now.

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Early access deals

Prime members can start benefiting from huge deals on Prime Video, Amazon Music Unlimited, Amazon Devices and more. You don't have to wait until July 11 to start saving. Shoppers can get access to exclusive early deals with discounts on Amazon brands like Umi and Eono as well as Amazon Devices like Kindle and Echo Show.

Access exclusive deals on Prime Video

Prime members can get up to 60% off a selection of great movies and TV shows to rent or buy through Prime Video including Scream VI, Top Gun: Maverick, Just Like That: Season 1, The Unbearable Weight of Massive Talent and Minions: The Rise of Gru.

Try Amazon Music Unlimited

For a limited time, Prime members who haven’t yet tried Amazon Music Unlimited can get four months free, with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. In addition, Prime Members who subscribe to Amazon Music Unlimited can upgrade to a Family Plan for no extra cost for four months.

Save big on Amazon Devices

From June 29th and throughout Prime Day, Amazon Devices deals will unlock savings up to 58% on selected products, including the all new Echo Pop, Echo Show 5 and Echo Show 5 Kids, Fire TV Stick 4K Max, Kindle Scribe, Fire Max 11 tablet, Kindle Paperwhite, Ring Home Security, Blink Home Security, and eero networking devices.

Enjoy Kindle Unlimited

Available now, Prime members can enjoy three months of Kindle Unlimited for no extra charge. Membership includes millions of titles, selected magazines, and thousands of audiobooks.

Claim bonus classic games and in-game content

Starting today, Prime members can claim bonus classic games each week, including Prey, Baldur’s Gate II, Shovel Knight: Showdown, and STAR WARS: The Force Unleashed™. Additionally, members can claim different in-game content and perks for several popular games over the next four weeks, including Overwatch 2, Diablo IV, Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2.0, and Pokémon GO.

Start saving on Amazon brands

Save up to 40% on selected products from Amazon brands, including home, electronic, and sports essentials from Amazon Basics, Umi, and Eono; furniture products for every room from Alkove, Rivet, and Movian; every day essentials such as coffee and nuts; and beauty products from byAmazon, Amazon Basic Care, and Amazon Aware.

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