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Emily Sleight

Amazon Prime Day 2023: Shoppers rush to buy £40 straighteners hailed 'better than GHD's'

Amazon has slashed the price of a pair of BaByliss hair straighteners that shoppers say are 'better than GHD's'.

Originally priced at £105, the BaByliss 3Q Ultimate Professional Hair Straighteners have been reduced to £39.99. Online, they have received over 1k glowing reviews from shoppers with some saying they are the 'best straighteners they've ever owned'.

The product features an 'intelligent sensor protect tehnology' that adjusts the temperature according to the characteristics of the hair. As well as this, the straighteners feature a 'super ionic conditioning system' that promises to tame static hair, eliminate frizz and boost shine.

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There are 12 digital heat settings to use as well as ceramic plates to help smooth out the hair. The BaByliss straighteners have an average rating of 4.4 out of 5.

In the reviews, one shopper said: "I personally have had the straighteners for about 5 years now. They are the best straighteners that I have ever used and I am also a hairdresser. I bought the straighteners as a gift because they are that amazing that I recommend them to everyone. All my friends asked me to bring my straighteners with me when we are going out because they don't want to use their own. It leaves the hair so soft and silky and literally only needs one or two strides over your section of hair. There is also a button for people with fine hair that protects the hair and adjust the temperature for the style of hair. I would not recommend any other straighteners to anyone. After 16 years of hairdressing I can honestly say that these are the best straighteners that I have ever used. And in my opinion a lot better than GHD's."

Shoppers claim the straighteners are 'better than GHD's' (Amazon)

A second shopper said: "My hair is fine, but there’s lots of it, it’s also wavy/frizzy. These straighteners really make your hair pin straight, but also remove any traces of frizz. I can straighten my long hair in half the time it would have taken with the GHD’s I owned before these, plus you can adjust the temperature. My hair is still straight the day after too, which is unusual for me. I would definitely recommend. Great value for money."

A third review read: "Brilliant and easy to use. Fast heating. Better than GHD's."

A fourth shopper said: "I bought this as my GHD broke down and I needed one as soon as possible. I saw this and I bought it thinking that they won’t be better than my GHD's. I’m actually surprised, this hair straightener is amazing!"

Amazon shoppers can now purchase the £105 hair straighteners for £39.99.

Alternatively, you can now get an original pair of GHD's for £99 instead of £129.

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