Amazon Prime customers have just days to change their plan before their membership price is set to increase by £16.
From Thursday September 15, or the date of your next renewal - membership monthly prices will rise to £8.99 a month from £7.99 and the yearly membership will jump to from £79 to £95.
Members are being urged to either take out a cheaper membership for the year before the increase rolls out as you could miss out on getting a cheaper deal, reports Birmingham Live.
Earlier this year, Amazon blamed "increased inflation and operating costs" for the move. A spokeswoman for the tech empire said: "Prime offers the best of shopping and entertainment, and continues to improve each year.
"We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.
"With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime."
Amazon Prime offers free next-day delivery on thousands of items, along with TV and movie streaming and live sport events.
However, not all its content is free. You have to pay to rent some shows and films - meaning an extra cost on top of your monthly or annual fee.
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