Amazon Prime customers are being warned that they have just a day to act before their membership costs increase significantly.
From Thursday (September 15), prices increase from £7.99 to £8.99 a month - more than 12% - with the yearly membership rising from £79 to £95 - more than 20%. Customers have less than a day until the new rates come in, Birmingham Live reports.
Earlier this year, Amazon said the price hikes were due to "increased inflation and operating costs". A spokeswoman for Amazon said: "Prime offers the best of shopping and entertainment, and continues to improve each year.
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"We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.
"With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime."
Amazon Prime offers free next-day delivery on thousands of items, along with TV and movie streaming and live sport events. However, not all its content is free. You have to pay to rent some shows and films - meaning an extra cost on top of your monthly or annual fee.
Amazon is worth an estimated 1.29 trillion US dollars.
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