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Benzinga
Benzinga
Business
Shivani Kumaresan

Amazon Opens First Fashion Retail Store: Reuters

  • Amazon.com Inc (NASDAQ:AMZN) has opened its first physical clothing store in Los Angeles, Reuters reported.
  • The store, called Amazon Style, is located in Los Angeles.
  • The store will deploy machine-learning technology to help customers find clothes of their choice.
  • Amazon also will provide customers shopping on the app to try out their options at the physical store.
  • Price Action: AMZN shares are trading higher by 1.86% at $2,120.78 on the last check Wednesday.
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