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The Street
The Street
Patricia Battle

Amazon cuts major perk customers love

Amazon  (AMZN)  users enjoy many benefits that come with their account, and if are a Prime member, you get extra perks such as free shipping, exclusive Prime Day deals, a free Grubhub+ membership, etc.

Over 310 million people worldwide have an Amazon account, and the company's wallet is getting fatter.

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In the company’s second-quarter earnings report for 2024, Amazon garnered a net income of about $13.5 billion during the quarter, which is a roughly 50% increase compared to the same time period last year.

Related: Amazon cuts two beloved Prime Video features and is charging extra for them

As Amazon continues to become more successful, its users will have to soon kiss goodbye a beloved perk.

The retail giant is cutting a significant part of its same-day delivery offerings by discontinuing its Amazon Today service, effective Jan. 24, 2025, after first introducing it in 2022. 

The service currently grants Amazon users the ability to order products at local stores through Amazon’s website/app and have it either delivered to their doorstep or available for pickup on the same day .

Some of the retailers who are participants in the program include GNC, PacSun, Diesel and SuperDry, and they are required to maintain a “Pickup Readiness Rate” of 99%, which involves successfully packing orders within 60 minutes of receiving an order notification.

An Amazon contract worker stacks packages onto a luggage cart outside an apartment building in New York.

Bloomberg/Getty Images

In an emailed statement to TheStreet, an Amazon spokesperson said that the company is discontinuing Amazon Today during a time when it has “seen a growing overlap” between the program and its other speedy delivery services.

More Retail:

“This will streamline our offerings for customers, and the majority of selection our customers buy from Amazon Today will continue to be available for same- and one-day delivery,” wrote the spokesperson.

Related: Amazon is selling a cordless stick vacuum that 'beats Dyson by far' for only $100

The decision will also have a major impact on Amazon Today employees who will either be laid off or placed in other positions within the company.

Amazon touts record delivery speeds for Prime members after criticism  

The move from Amazon comes after its CEO, Andy Jassy, claimed during an earnings call on Aug. 1 that delivery speeds for Amazon Prime members have reached an all-time high.

“So far this year, our speed of delivery for Prime customers has been faster than ever before, with more than 5 billion units arriving the same day or next day,” said Jassy during the call.

Related: Amazon’s new return-to-office mandate is starting to backfire

He also claimed the company will be exploring opportunities to “further reduce costs,” which includes “further building out” its same-day facility network, and “regionalizing” its inbound network.

“With more optimal inbound inventory placement, we expect to enable faster speeds, consolidate more orders in one box, and reduce inventory transfers once items reach a fulfillment center,” said Jassy.

The improvement in delivery speeds for Prime members comes after the company previously received criticism from customers who accused the company of failing to deliver same-day and next-day deliveries on time.

View the original article to see embedded media.

Related: Veteran fund manager sees world of pain coming for stocks

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