Amazon.com Is Launching Its Black Friday Deals Today

Germany Is Amazon's Second Biggest Market (Credit: Photograph by Sean Gallup — Getty Images)

Thanks to Amazon.com, the countdown to Christmas starts a little early this year. The online e-tail giant officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon

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(AMZN) is also featuring "holiday gift guides" to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as a 20% discount on pre-order and new release video games, and two-day shipping on more than 30 million items. Additionally, Alexa voice shopping will be available for Prime members who are using a device like the Echo Dot. For a full-list of Prime member deals, For deal lovers, Amazon has also created Watch-a-Deal alerts to keep track of discounts. And for those of you who can't wait to open your gifts, Amazon is also offering a hack: Package X-Ray will allow customers who own an iPhone to see what's been delivered without opening the box. Starting Nov. 15, users can simply scan a barcode with the camera icon in the Amazon mobile app to see what's inside.