There's no doubting that food bills are on the rise, but at some places they've been rising higher than others. In our weekly comparison of basics like milk and bread, there's one supermarket that's had more attention than most and that's Morrisons.
Out of the six main supermarkets - including Tesco, Sainsbury's, Asda, Aldi and Lidl - it quickly moved from being the cheapest to the most expensive in a matter of weeks.
Read more: My £52 Asda Just Essentials food haul fed my family for an entire week
With its meat prices particularly high, the bill for the same eight items has been topping £12, more than £2 higher than the cheapest, Lidl, at around £10.
But it was another supermarket we decided to pit it against this week to see how it fared - and that was Iceland.
We thought Morrisons would be more expensive, but even we were surprised to discover that all but one item cost less at Iceland - and even with that, the mild cheddar, the difference was just 2p.
In fact the total bill for the 22 products from Iceland came in at £50.15, but would have cost £59.75 at Morrisons, that's a difference of 19.1%, almost a fifth.
On some items the difference was just a few pence, but on others - like the five-pack of Mr Kipling Mini Battenbergs - it was huge, with Iceland selling them for £1 compared with Morrisons' £2.25.
A couple of the lower prices were down to Iceland's Bonus Card, its loyalty card which gives shoppers certain items at a discounted price.
These included the Young's Chunky Fish Fingers, down from £3.50 to £1.75, and the Comfort fabric conditioner, down from £5.50 to £2.75. Even Morrisons' offer price on the Comfort, down from £4 to £3, couldn't match that.
And it wasn't the only offer price to still work out as more expensive. The 400g tins of Heinz Hoops for instance, are 99p each, or two for £1.50, yet at Iceland, they cost 60p each.
It obviously doesn't apply to everything and Morrisons clearly has many cheaper products and offers that weren't included in this particular comparison.
A Morrisons spokesperson said: "We have a wide range of offers available to our customers including promotions on some of the items selected and so it is hard to do a fair comparison.
"In this unprecedented period of inflation, we are working hard to keep prices down for our customers while maintaining high standards and availability in all our stores. We have recently introduced an online shopping hub called 'More Ways To Save' which helps customers identify savings across a number of categories." The hub includes everything from price holds to multi-saves.
Full shopping list: Iceland / Morrisons
- Robinsons double strength orange 1.75L £1.50 / £2
- Skimmed milk 2 pints £1.20 / £1.25
- Clover 500g £1.80 / £2.25
- 6 large eggs £1.45 / £1.59
- Pink Lady apples 4-pack £2 / £2.15
- Warburtons bread £1.25 / £1.30
- Warburtons Original Seeded Batch 400g £1 / £1.10
- 4 Sliced Brioche Rolls £1 / £1.20
- Richmond Skinless sausages £1.50 for 8 / £2.30 for 12 (works out at £1.53 for 8)
- Unsmoked back bacon 300g £2 / £2.09
- Chicken breast fillets 1.7kg £10 / 1.6kg £9.99 (works out at £10.61 for 1.7kg)
- Mild cheddar £4.25 for 830g / £3.19 for 625g (works out at £4.23 for 830g)
- Tortilla wraps 8-pack £1 / £1.09
- Heinz Hoops 400g x 2 £1.20 / £1.50
- Heinz Beanz 3 x 200g £2 / £2.25
- Young's Gastro 8 Chunky Fish Fingers 320g £1.75 / £2.75
- Broccoli florets frozen 800g £1 / £1.39 for 1kg (works out at £1.11 for 800g)
- McCain Smiles 454g £1.50 / £2.25
- Comfort Fabric Conditioner 58 Wash 870 ml £2.75 / £3
- Diet Coke 24 x 330ml £8 / £11
- Mr Kipling Mini Battenbergs 5-pack £1 / £2.25
- Cadbury Dairy Milk Little Bars 6 Pack 108g £1 / £1.25
Totals: Iceland £50.15 / Morrisons £59.75
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