More than anything, in cosmetic packaging, shape will add to the attraction of a product and the practicality of its packaging. A good cosmetic box is responsible for protection, acting as a reinforcement of the brand image, developing shelf appeal, and providing convenience to the customer and retailer.
In this blog, we’ll break down the best box shapes for different types of cosmetic products and explain why certain designs work better for specific types of beauty items.
- Rectangular Boxes: Classic & Versatile
One of the most common types of custom cosmetic boxes are the rectangular boxes. They hold a special place as they are the most widely used shpe of cosmetic boxes. The boxes allow compact packaging by using the minimum amount of material.
Best for:
- Skincare products (creams, lotions, serums)
- Lipsticks and lip glosses
- Eyeliners and other small makeup items
Why it works:
- Maximizes shelf space in stores
- Easy to stack and display
- Perfect for carrying intricate product details
- Minimalistic and luxurious design which attracts most of the beauty consumer
- Square Boxes: Classy & Accurate
Square boxes exude a classy impression and are normally used for premium luxury beauty products. Its balanced symmetry exudes the concept of accuracy and precision which is best used for high-end, premium skincare products or makeup, something that’s to be focused on in a store.
Best for:
- Skincare products like face masks or anti-aging creams
- Perfume boxes
- Luxury makeup goods (eyeshadows, foundations)
Why it works:
- Has a streamlined contemporary appearance
- Presents balanced allowance for logos as well as designs
- Suitable for luxury items wherein packaging and the product share equal importance
- Tuck-End Boxes: Quick to Open & Close
Tuck-end boxes are applicable for products that need to be opened and closed frequently, such as compact makeup items or brushes. This style of box has flaps that tuck into each other, ensuring a secure closure yet are still easy for consumers to open.
Best for:
- Compact powders
- Lip glosses or lip balms
- Makeup brushes or tools
Why it works:
- Easy for consumers to open and close without compromising the product’s integrity
- Flexible and cost-effective packaging option
- Ideal for small items that need to be easily accessed
- Cylinder Boxes: Unique & Trendy
The cylindrical box is for those wanting to make a statement: an elegant, modern version of the classic box. These boxes have more modern lines than their regular square or rectangular shapes, which makes them striking on the shelf or even enhance an upscale unpackaging experience. Cylindrical boxes could be great for small perfumes, creams, and lipsticks.
Best for:
- Lip balms and lipsticks
- Bottles of perfume
- Hair care products, including shampoos and conditioners
Why it works:
- Unique and eye-catching design
- Ideal for cylindrical-shaped bottles or products
- Fun, trendy unboxing experience for the consumer
- Sleeve Boxes: Stylish & Protective
Sleeve boxes are outer sleeves that slide over an inner tray. They make a great cosmetic option as they not only look beautiful but also ensure the protection of the product. These are usually best for glass perfume bottles or delicate skincare containers.
Best for:
- Perfume bottles
- Glass skincare jars
- Gift sets or packaged products
Why it works:
- Proffers an added protection for fragile items
- Elegant and premium to the product presentation
- Offers fun unboxing experience with sliding components
- Pillow Boxes: Cute & Compact
Pillow boxes are small, cute, and compact. These are perfect for packaging smaller cosmetic items like single-use sheet masks, trial-size beauty products, or sample kits. The manufacturing of these boxes is easy, and they come in a fun, unorthodox shape that will appeal to the playful side of the beauty enthusiast.
Best for:
- Trial-size products
- Single-use items (sheet masks, bath salts)
- Gift with purchase items or promotional products
Why it works:
- Unique and attractive design
- Compact size for small products
- Perfect for excitement in an unusual box shape
- Book-Style Boxes: Luxury & Functionality
Book-style boxes open like a book, thus allowing for the use of dual-flap openings for easy product access. They are well-suited to products that need more elaborate presentation. This includes such products as luxurious gift sets and intricate skincare regimes.
Best suited for:
- Skincare sets at a premium
- Makeup collections
- Gift sets
Why it works:
- Luxurious unboxing experience
- Provides enough space for branding, instruction, and product description
- Gives a premium feel that raises the perception about the value of the product
Final Thoughts
Knowing which forms are best for certain types of cosmetics can ensure your packaging not only protects the product but also supports telling your brand’s story in a powerful and effective way for your consumers.
You may be thinking about which is the best site to order custom box printing in the USA that are according to your desired shape, size and design. Well, there are many sites but MyBoxPrinter stands top of the list due to its affordability and top-notch quality.
