The Visa Cash App RB cars certainly won’t be difficult to spot on the streets of Las Vegas this weekend. On Wednesday, the team unveiled a sparkling livery that will be run on Liam Lawson and Yuki Tsunoda’s cars during the 2024 Las Vegas Grand Prix, inspired by the Cash App Visa Glitter Card. The announcement was made with the help of "Entourage" actors Kevin Dillon and Jerry Ferrara, who reunited in a short clip celebrating the one-off livery.
“This year was the 20th anniversary of ‘Entourage’ so we wanted to take advantage of that moment by reuniting some of the most beloved actors from that show,” Catherine Ferdon, the chief marketing officer of Cash App, told Motorsport. “Given that this is our inaugural year [in Las Vegas] with the VCARB team, we're trying to continue to keep topping ourselves at every race.”
Ferdon explained that the cars won’t be the only thing sparkling in the VCARB garage. “We have some really cool, limited edition glittering jumpsuits that everyone will be wearing, from the drivers to the pit crew. We're really making this a big event,” she explained.
“We’re also taking over Top Golf In Las Vegas to bring it all together,” she went on. As "Entourage" fans would recall, Dillon and Ferrara’s characters, Johnny Drama and Turtle, spent a lot of time playing golf. “They were known for always hitting golf balls off the roof of their various homes, it was sort of like a cornerstone of the show,” Ferdon said, noting that the pair were also seen hitting glittery golf balls in the social clip that launched today to promote the new livery.
She continued, “This felt like a really interesting and unique way for us to show up and capture the attention of fans, particularly younger fans, who I think are really motivated by nostalgia.”
