A number of supermarkets in the UK are slashing the prices of vegetables to 19p, making Christmas dinners more affordable amid the cost of living crisis.
The first to implement the price cuts was budget retailer Aldi - which was this week named the cheapest supermarket in the UK for November. Competitors Lidl and Sainsbury's have since also slashed their vegetable prices.
Items including carrots, parsnips, mini roasts, swede and Brussels sprouts will all be reduced in price during the week leading up to Christmas. It is not yet known if Big Four competitors Asda, Tesco and Morrisons will also drop their rates.
Aldi's offer will begin on December 18 as part of its popular Christmas Super Six deals.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: "At Aldi we believe that access to fresh, high-quality food is a right, not a privilege – and Christmas dinner is no exception.
"Christmas is an expensive time for many families up and down the UK, but customers can rest assured that Aldi will always offer the very best value groceries."
Lidl and Sainsbury's followed Aldi's price cut soon after, with a full Christmas dinner for six at Lidl costing just £16.32 from December 15 - or £2.75 per head.
Ryan McDonnell, Chief Executive Officer at Lidl GB, comments: "This year, like always, we want to help shoppers enjoy the highest quality products for the best value.
"We know everyone wants to enjoy a special Christmas meal together, which is why we’re offering Christmas roast dinner for less than £2.75 per head."
Sainsburys announced that they would also slash prices to help families through the cost of living, with their 19p offer on veggies starting on December 20 and ending on December 24.
Simon Roberts, Chief Executive, said: "We really understand that millions of households are having to make really tough decisions this Christmas and our job is to do everything we can to help with the rising costs of living."
Will you be taking advantage of any of these festive offers? Let us know in the comments.
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