Alison Hammond has faced criticism from an animal rights organisation after a video was uploaded to her Instagram showing her riding a camel.
PETA wasted no time in raising their concerns with the 47-year-old This Morning star, saying that the tourist attraction causes animals 'tremendous suffering'.
Alison posted the video of her riding the camel during a Dubai holiday.
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The Mirror reports that in the clip, Alison said: "So we're here in the desert, I've put my scarf on. Do you not like the way I've got my scarf on? We're ready for the desert, we are definitely ready."
Mimi Bekhechi, Vice President of PETA from Europe and Australia told Mail Online: "We can only assume that Alison is unaware that riding camels causes these animals tremendous suffering. For camels used in the tourism trade, life bears no resemblance to a natural existence.
"These intelligent animals are sometimes subjected to violence, stuffed into lorries and trailers for transport, and forced to carry tourists on their backs for hours. Exhausted camels work in scorching heat, often without access to shade or water. In fact, camel rides are so cruel that Egypt's Ministry of Tourism has banned them near the pyramids of Giza.
"Camels aren't selfie props or tools for creating content."
Mirror Online has contacted Alison's representatives for comment.
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