This Morning's Alison Hammond was forced to admit she'd never watched a guest's TV show after pronouncing it incorrectly live on air.
The TV personality was once again at the helm of the daytime programme, joined by co-host Dermot O'Leary. As ever, they interviewed a range of guests including Money Saving Expert founder Martin Lewis who was on hand to answer viewers' calls regarding all things finance.
Later, they welcomed pundit Chris Kamara who was in the studio to talk about a rare diagnosis that has meant he had to take a step back from his TV career.
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But before the important conversation could get underway, Alison fluffed her lines. Introducing their guest, Dermot and Alison explained how Mr Kamara is famous for a certain catchphrase.
In unison, Alison and Dermot then said: "Unbelievable Jeff!" before Alison added: "And Soccer Today, [he was] on Soccer Today".
Dermot quickly corrected her, adding: "Soccer Saturday. Not everyday, just Saturday". A red-faced Alison admitted: "I've never watched it".
Mr Kamara then explained he first noticed something wasn't right in 2019, when his speech sounded slower. He has since been diagnosed with apraxia of speech - a condition that leaves sufferers with difficulty getting their lips, jaw or tongue to move in order to be able to communicate the words they want to say.
He said: "My voice was my career" before adding that people told him he sounded "drunk" and like he was "slurring his words".
The former midfielder said he received offers to make a documentary about his experience, but at first turned them down before his friend and Ninja Warrior co-star Ben Shephard encouraged him to go for it so as to help others.
Fans took to Twitter to wish Chris Kamara well. Edward said: "Couldn't love Kammy more", while Mark said: "Great to see you on This Morning much love and respect to you Kammy". Wendy Johnson said: "Didn't realise how much your speech has been affected, good for you for talking about it. Hope all you're doing continues to help you"
Chris Kamara: Lost For Words airs December 14 at 9pm on ITV and the ITV Hub
This Morning Airs weekdays from 10am on ITV and the ITV Hub
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