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Daily Mirror
Daily Mirror
Business
Shani Cohen

Aldi shoppers go wild for its new Olaplex dupe range - and it’s dirt cheap

Whether you’re after weekly groceries, garden furniture or pet essentials, Aldi is the place to shop - especially if you love a good bargain.

As well as home essentials, the budget supermarket has also made a name for itself as an affordable beauty hotspot, with plenty of skincare and make-up products that look remarkably similar to some of our cult-favourite creams, lotions and beauty staples.

Now Aldi has excited shoppers with its latest release - a dupe of cult hair bond repair brand, Olaplex.

The supermarket's new affordable Bonded range will be available to buy online from July 28, and features three different products including a shampoo, conditioner and pre-wash treatment. Best of all? Prices start from as little as £2.99.

Laura's new Bonded range promises to hydrate, nourish and repair broken bonds for healthy and visibly smooth locks, giving shoppers a premium salon finish at an affordable price.

The products have been specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil which can all be found in premium hair care brands.

Although it may look scarily similar to the cult haircare brand, it’s worth noting that Olaplex's signature bond building comes from a patented ingredient called bis-aminopropyl diglycol dimaleate - and Aldi's product has no mention of this, so you may not get the same results.

The Aldi Bonded shampoo (250ml), conditioner (250ml) and pre-wash treatment (100m) all cost £3.49 each - while a 250ml bottle of Olaplex No4 Bond Repair Shampoo alone will set you back £28.

For those days when your hairs not quite ready for a full wash, but still needs freshening up, you can grab the Perfect Proof Extreme Clean Dry Shampoo for just £2.99 to go alongside your new haircare goodies.

Be sure to pop the launch date in your diary as we have a feeling the range will sell-out in no time!

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