Budget supermarket Aldi is set to become the UK's next Big Four Grocer amidst a rise in popularity during the cost of living crisis that will knock Morrisons from the coveted spot.
As inflation and grocery prices continue to rise, shoppers have been making the switch to discounted supermarkets in a bid to keep costs low when they are getting in the weekly shop.
The latest three month figures from Kantar has found that the German grocer's market share had increased significantly in the past year and that they are close to knocking Morrisons out of the 'Top Four Grocers'.
According to Kantar, Aldi's market share in August had increased to 9.1% from the 8.2% a year ago. Meanwhile, Morrisons has seen their shares slide from 10% to 9.3% in the same period of time.
With just 0.6% between the two supermarkets, the discounted grocer is widely expected to nab the coveted spot from Morrisons by June 2023, reports The Grocery Gazette.
The supermarket - which first opened its UK store back in 1990 - currently operates around 950 stores across the country, which is significantly larger than Morrisons 500 stores.
If Aldi were to takeover Morrisons, it would be a move that would completely change the UK supermarket hierarchy which has seen the likes of Asda, Sainsbury's, Tesco and Morrisons dominate the market.
But the major supermarkets have seen a shift in popularity, as shoppers continue to defect to budget supermarkets such as Aldi and its rival Lidl to battle inflation levels.
The two German discounters have consistently ranked high with shoppers for their lower prices, as they are both consistently named amongst the cheapest supermarkets in monthly price comparisons.
Aldi's rise in popularity with shoppers has seen the discounter announce a major £1.3 billion expansion plan last year to help them further establish their presence in the UK supermarket landscape.
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