Supermarket giant Aldi has found itself in hot water with some Marks and Spencer (M&S) shoppers after taking an 'out of the blue dig' at the retailer on social media. Aldi has previously mocked retailers like Tesco and Lidl on its social media platforms, but has a longstanding 'feud' with M&S following two seperate legal cases.
Aldi was originally taken to court by M&S after it was accused of 'copying' the iconic Colin the Caterpillar cake with its own Cuthbert version. In December 2021, M&S sued Aldi again - this time accusing it of 'copying' its light-up Christmas gin globes.
Following these court cases, Aldi has been known to take aim at M&S, seemingly in a lighthearted manner, on its social media channels. Now Aldi has struck again.
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Posting on Facebook, the supermarket team said: "We are using this International Day of Peace to extend our antennae out to Marks and Spencer." It wasn't long before the post gathered attention from shoppers.
Paula Macleod laughed: "Don’t know who you are but you are hilarious. Keep it coming." Lucy Toombs said: "And the national comedy awards goes to..."
Nicole Walton commented: "Hilarious! This made me laugh more than it should." Charlotte Cooper said: "Glad to see you back Aldi team , that's just made me giggle by the school Gates."
Vicki Philpott blasted: "I'm sorry but Marks and Spencer fan here and your jokes are getting a bit loooonng like erm erm...Colin." Wendy Malley said: "And suddenly out of the blue comes another dig."
Nic Barber defended M&S, writing: "I'd still buy the M&S one chocolate is so much nicer." Cameron Ellis remarked: "M&S always in the line of fire, Aldi never gives them a break."
Cris Dav said: "Just make sure if you are going to copy them, try not to make it so obvious next time. Try to make the thing look a little bit different." This looks like one supermarket rivalry that will never end. And we're not mad about it.
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