Aldi has been named as the lowest-priced supermarket in a recent survey. Trade magazine The Grocer carried out its independent survey analysing supermarket prices across Nottinghamshire and the rest of the country
Aldi, which has 23 stores located across Nottinghamshire, offered the lowest price for 26 products. The Grocer analysis shows the Big Four supermarkets are £9.88 (19%) more expensive than Aldi on a basket of 33 everyday grocery items, while its most expensive rival Waitrose is £26.91 (52%) pricier.
It also found that shoppers in Nottinghamshire are £12.90 – or 25% – worse off shopping at Tesco than at Aldi on the basket of items. Julie Ashfield, Managing Director of Buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price.
"We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”
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