Aldi is the country's favourite supermarket, according to a YouGov poll. Shoppers who responded to the survey rated it ahead of M&S, Tesco and Sainsbury's.
M&S was second in the survey, with Lidl third. Tesco Express was ranked fourth with Iceland fifth, followed by Morrisons, Tesco, Iceland and Sainsbury's.
It comes after the budget chain was named as the cheapest UK supermarket in an independent price comparison by trade magazine The Grocer. It found that Tesco, Sainsbury’s, Asda and Morrisons were on average 19% more expensive than Aldi.
The analysis used a basket of 33 everyday grocery items. Waitrose was £26.91 (52%) pricier.
Richard Thornton, communications director at Aldi, said: “With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank. Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices.
"We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”
The data was taken from YouGov's Quarter 1 2022 popularity rankings of UK supermarkets. It can be found HERE.
