Aldi’s social media team is on fire, as always, having this time taken aim at the designer brand Moschino.
The budget supermarket appeared to mock the Italian luxury retailer for releasing a designer bag that looks just like a bunch of celery and costs £3,730.
According to Moschino’s website, the bright-green bag features “leaves and branches with wire core” and is a print reference “of a real celery”.
Named the Sedano bag, it's one of several designer items that the brand stocks that appear to resemble everyday grocery items.
Others include the Baguette bag, the Rosetta bag (looks like a bap), and the Bakery paper bag, which cost hundreds of pounds even though they look very similar to many supermarket staples.
While some fans took to social media to express excitement about the range, most were less than impressed.
Your move @Moschino, but we do have a whole veg aisle. pic.twitter.com/R3SyVOUkcl
— Aldi Stores UK (@AldiUK) October 28, 2024
“Where would you wear these? At the farmers market? Or do they exist just for the funs,” wrote one Reddit user.
“I think it’s rich people cosplaying regular people who do things like buying groceries lol,” another responded.
A third wrote, “Might as well carry the real thing, lmao,” which may have even inspired the supermarket’s response.
Of course, the team behind Aldi’s witty social media spared no time in offering their own version at a bargain 75p.
The post features a woman holding a bunch of celery in a supermarket aisle alongside the caption: “Your move @Moschino, but we do have a whole veg aisle.”
While it appears that Aldi isn’t actually releasing a 75p knock-off, the positive response to its campaign may suggest that there’s a lucrative market for vegetable-inspired bags.
An Aldi spokesperson later confirmed: “Our ‘Celery Bag’ is not just a fashion statement; it’s a celebration of affordability and good taste. At Aldi, we believe that true style should be accessible to all.”
It’s not the first time Aldi’s social media platform has stood out for its impressively hilarious posts. The company tends to focus on current trends and news while not taking itself too seriously.
Cue: the memes, tongue-in-cheek posts and a healthy dose of friendly rivalry with Lidl to delight their followers.
