Aldi has erected a huge pink billboard in the city centre that gives out free glasses of wine when it's hot. It's already proving popular with shoppers, who have flocked to get a free drink in the sun.
With the North West identified by Aldi as the UK’s biggest rosé-loving region, the supermarket has set up a billboard in the centre of Manchester ahead of National Rosé Day (10 June). The taps will pour out free glasses as temperatures hit 19.2C or above .
The Aldi billboard is in St Ann’s Square. It will be there on Thursday 8 and Friday 9 June.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ - and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain. But as the centre of the region which loves rosé more than any other in the UK , fortunately everything came up rosé.”
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference - which as ever - is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled. So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
Aldi's Rosé billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
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