Budget supermarket Aldi has followed the lead of Asda and Boots in renaming one of their store aisles. In March, shoppers praised supermarket Asda when it changed the name of their ‘feminie hygiene’ aisle to period products , with Boots following a month later.
Aldi is updating the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’ rather than 'feminine hygiene' products.
The aisle name change will be welcomed by campaigners, as the word 'hygiene' implies that periods are unhygienic, adding to negative stigma that surrounds menstruating.
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The UK’s fifth-largest supermarket is rolling out the new signage across all its stores, and the website has also been updated to reflect the change.
The move to the more inclusive name will mean that people who have periods, but don’t necessarily identify as female, such as trans men, will feel more comfortable shopping in the section.
Richard Shuttleworth, Diversity and Inclusion Director at Aldi UK, said: “We are pleased to have renamed the category both in-store and online to better reflect how shoppers feel about period products.”
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