Budget supermarket Aldi has followed the lead of Asda and Boots in renaming one of its store aisles. From now on, shoppers will notice that the 'feminine hygiene' signage has been replaced in store with 'period products'.
The name change will be welcomed by campaigners, who praised Asda when it changed the name of their ‘feminine hygiene’ aisle to period products in March, with Boots following a month later.
Aldi is updating the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’ rather than 'feminine hygiene' products. Campaigners say the word 'hygiene' implies that periods are unhygienic, adding to negative stigma that surrounds menstruating, according to the Manchester Evening News.
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The UK’s fifth-largest supermarket is rolling out the new signage across all its stores, and the website has also been updated to reflect the change.
Asda won praise from social media when it made the change, with even the Royal College of Obstetricians and Gynaecologists saying: 'We welcome Asda's move away from the term "hygiene" when talking about period products. Periods are not dirty or unhygienic, they are normal and natural and we would urge more retailers to do the same.'
Richard Shuttleworth, Diversity and Inclusion Director at Aldi UK, said: “We are pleased to have renamed the category both in-store and online to better reflect how shoppers feel about period products.”
The change comes just a week after the German discounter followed in the footsteps on M&S by adding the signs and symptoms of Bowel Cancer to all packs of own brand paper in response to Bowel Cancer UK’s #GetOnARoll campaign. It is is the UK’s fourth most common cancer, and the second biggest cancer killer.
In a recent survey, almost half of adults around the UK could not name a single symptom of bowel cancer, despite increased publicity of the disease by Dame Deborah James before her death this week.
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