Aldi has said sorry to shoppers who were unable to buy bottles of Prime after scenes of “absolute carnage” broke out as people tried to get their hands on the energy drink.
Video footage shows the scramble at a number of Aldi stores last Thursday after they stocked up on the viral beverage created by YouTube stars Logan Paul and KSI.
The drink first went on sale in Asda shops in October with customers limited to three bottles each, and Aldi said that it would sell the bottle in a one-off £1.99 promotion last Thursday.
It also said that there would be limited stocks of the energy drink and more would not be immediately available.
The supermarket stated: "Aldi has primed its shelves to stock the latest internet sensation, Prime Hydration Drink.
"The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product."
The promotion led to shocking scenes of adults pushing and shoving children to get a bottle of Prime, a drink that contains coconut water, sweeteners and vitamins.
Logan Paul and KSI have used their social media clout to build up huge demand for the drink.
Now Aldi has apologised to shoppers who were unable to buy the drink.
An Aldi spokesperson said: "We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high.
"We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it."
The supermarket did not confirm if more of the drinks would be on sale in the future.
In one example of the battle to get hold of the energy drink, student Kristina Sheppard captured a brief video from an Aldi in Sydenham, east London.
She said adults were "pushing children" and people were walking out with crates of the drink.
Kristina, a PE and Sports Exercise Science student said: "I got there at around 7.45am and I took the video at 8.04am. It was just hectic. I didn't push anyone, but there was a lot of pushing and shoving going on.
"I thought there was a limit of one bottle per flavour, but I saw people getting cases of them. There were parents pushing children. There were kids between the ages of seven and 14, they were being pushed out of the way.
"One of the staff was shouting 'parents, stop pushing the kids'. It was absolute carnage."
