Supermarket giant Aldi has been accused of 'misreading the room' after announcing changes to its Specialbuys from later this year. The chain's Specialbuys have proved popular with shoppers, with items like Air Fryers, Egg Chairs and Hot Tubs all released to high demand.
The Mirror reports that Aldi has announced that online Specialbuys will be phased from the Autumn, following the decision to stop its wine and spirits deliveries later this month. It will still offer a grocery click and collect service, which sees customers order their food shop online to pick up in store.
It isn't clear if there will be any job losses as a result of online ordering coming to an end. However, the supermarket is said to be hopeful that affected staff can be moved to other departments within the company.
The news was shared on the Aldi UK shoppers Facebook group, where a clearly upset Peter Jason Quill slammed: "Aldi taking a huge step back and misreading the room." Christine Coldwell said: "No I love them." Sarah Jane Harris said: "Uh oh now that will just make massive queues at the shops."
Others were happy to hear the news. Sandra Stagg said: "That will save me an absolute fortune." Sharon Bishop-Walton said: "That might be a good thing." Amanda Dee agreed: "Not good news but my bank account will be happy."
A spokesperson for Aldi said: “Aldi is more popular than ever, and we are prioritising making our wine and Specialbuy products available in our stores. We keep our prices low by being the most efficient retailer in Britain and we have therefore taken the decision to stop selling wine and spirits online for home delivery from later this month. We will also stop selling our Specialbuys online for home delivery later this year.
"Our grocery click and collect service will continue, and we would like to thank every customer that has bought Aldi products online. Aldi will continue to consider new digital services in the future."
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