Alcohol is a part of life in most parts of the world and that’s no different in Kenya, but like in many parts of the world, it’s also proving problematic.
Across the country, it’s believed that 6% of the population have an alcohol use disorder, which is a big issue, particularly when the country is grappling with changing societal norms, economic challenges and more.
Of course, it can be consumed responsibly, but what is the extent of the problem for those in Kenya consuming alcohol irresponsibly and the health consequences of that?
Current Alcohol Consumption Trends in Kenya
In more recent years there has been a big rise in alcohol consumption across Kenya, especially in younger adults. According to the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) around 15% of Kenyans aged over 15 consume the substance regularly, with this figure even higher in urban areas.
There are many reasons for this, including more aggressive marketing by alcohol companies across the country, as well as increased accessibility to the likes of beer and at cheaper prices too.
The World Health Organisation revealed that the country consumes among the largest per person in East Africa, averaging 4.8 litres of pure alcohol each year. So the problem is quite clearly there for all to see.
Health Consequences of Alcohol Abuse
Naturally, this is raising significant questions around the health of many in Kenya, given the link between alcohol and both physical and mental health issues, such as liver disease, cardiovascular problems and cancer.
In Kenya, around 75% of alcohol related deaths are due to liver cirrhosis and alcohol related injuries, such as accidents, in particular road traffic ones.
Meanwhile, there’s also been an alarming rise in homemade spirits, which has led to calls for stricter regulation around alcohol production and sales in the nation.
Social Impact and Economic Considerations
However, the impact of alcohol abuse goes way beyond just health concerns. It has a huge impact on families and communities too and this is something that needs addressing across the nation as there’s also been a rise in domestic violence, crime and poverty as a result of alcohol abuse. Many families are suffering, and with economic opportunities in rural areas limited especially, there’s little help for people to break that cycle of dependency and suffering.
The economic implications of alcohol consumption are significant as well. While the alcohol industry generates considerable revenue and provides jobs, the costs associated with healthcare, law enforcement, and lost productivity due to alcohol-related issues often outweigh these benefits. According to a study by the Institute of Economic Affairs in Kenya, the country loses approximately KSh 127 billion annually due to alcohol-related issues, encompassing healthcare costs, loss of productivity, and criminal justice expenses.
Cultural Perspectives and Changing Norms
Like in many societies worldwide, alcohol holds multiple roles. It’s used in celebrations like weddings and parties, and used responsibly that’s of course a good thing. However, attitudes are changing around alcohol’s role in society, particularly around Gen Z, whom are becoming more and more likely to shun it, which can only be a better thing.
There are awareness campaigns out there educating the public about the misuse of alcohol and younger generations are more understanding of the health implications. Which does bode well for the future and puts a halt to multi-generational alcohol problems moving forward.
However, more initiatives by the government and organisations need to be in place for those suffering now in order to ensure that alcohol becomes a less prominent figure in society and it becomes less of a burden not just on families but the economy and wider society too.
