Alan Partridge: Alpha Papa world premiere in Norwich - in pictures

A-ha! Alan Partridge arrives in Anglia Square, Norwich for the world premiere of his big screen debut, Alan Partridge: Alpha Papa. A quick squizz at the square's website informs us that the site of Alan's big day was 'once part of the Saxon settlement of Northwic [and was] defended by Anglo Scandinavian defensive ditches running along what is now Botolph Street and Anglia Square car park'. You came for entertainment. You've gone and bloody learned something! Photograph: Chris Radburn/PA

The invitation said sports casual, but there's nothing easy going about this little number. Alan wears ... powder blue safari suit, pink 'cobblestone' tie and starched white Yvonne Boyd shirt. Teeth, hair, skin and watch: model's own Photograph: Chris Radburn/PA

Fans of Alan wear masks of his face. Frankly, disturbing. Not enough time has passed Photograph: Chris Radburn/PA

Cheeky! Fan Georgina Bradford has her chest autographed by North Norfolk's number one radio DJ (digital). The best signing since Ken Foggo arrived at the Canaries in 1967 Photograph: Chris Radburn/PA

And here's Georgina with her autograph. The slogan underneath reads neither 'Hope', nor 'Change', but 'Chat' Photograph: Chris Radburn/PA

Let's have a look at the new film, which sees Alan help negotiate a hostage situation after an armed and dangerous colleague attacks the offices of North Norfolk Digital. Here's Alan at the coal face, using his pick axe [microphone] to dig out ingots [anecdotes] in the mine [studio] of chat. Men at work! Photograph: Simon Thorpe/StudioCanal

Once the crisis is underway it's up to Alan to balance the hostage-takers demands with the needs of his radio public. Here he is showing off his siege face Photograph: Nicola Dove/Nicola Dove

Sometimes a man of words must become a Partridge of action. Those slacks were born for a day like this. They're loose-fitting and light, making for fluid ease of movement in a crisis Photograph: Nicola Dove/Nicola Dove

Back out at the premiere with an Alan of the people. There are fans to greet, media to appease. It's all in the job for a broadcaster of some 21 years standing. Knowing him Alan Partridge, knowing you Norwich - aha! Photograph: Chris Radburn/PA