As one of the original fashion bloggers, I have followed Aimee Song for way over a decade. Best known for her iconic street-style pics that she posted to her eponymous blog, Song of Style, Aimee has amassed a cult following of over 7 million fashion fans.
I've worked in both fashion and interiors, so when the news of Aimee Song's collaboration with Lulu and Georgia came across my desk, I was super excited to see how she'd bring her signature style to this dream collaboration – a.k.a. the House of Aimee.
Inspired by both her love of dressing up and her growing family (you'll notice the collection has no sharp corners), her 52-piece collection blends the best of best worlds, bringing Aimee's poise and personality to every corner of the home. From timeless investment pieces to 'capsule wardrobe' must-haves, here are all the need-to-know details behind the collection.
Taking a similar approach to getting dressed, Aimee applied her tried-and-tested ethos of a well-styled outfit to pull together the aesthetic for her collection. 'When I’m putting together an outfit, I think about the textures and shapes,' says Aimee. 'I do the same thing with interiors.'
Speaking to Jenna Kincaid, creative director at Lulu and Georgia, she says: 'From the beginning, Aimee was very clear in her vision for the collection. The design process for a collaboration like this takes years, and Aimee was there every step of the way; this was such a labor of love. When we finally saw everything installed in Aimee's home, it was proof of how intentional this collection was and how true it is to Aimee's style.'
And 'intentional' is the key word here. While some collaborations can feel like somebody simply lent their name to a few pieces, this collection was a true collaboration – with Aimee working with the team for over 3 years to truly perfect her vision.
On the inspiration behind the collection, Jenna explained how Aimee drew inspiration from her travels in Italy and her multicultural home. 'The collection is rooted in warm, inviting neutrals, sculptural silhouettes, and rich textures. The Amalfi Rug was inspired by her trips to the Italian coast with her partner, who is Milanese, and her wallpapers are a nod to Aimee's Korean heritage.'
Speaking of which, the rugs in the collection are certainly a favorite. A stand-out piece is the Sutton Rug in a daring violet purple that shows off Aimee's insider knowledge of 2025's biggest color trends.
'The Fontaine collection, which consists of a sideboard, nightstand, and dresser was also an immediate "yes" during the sampling process,' adds Jenna. 'The inset wave detail on the doors is vintage-inspired and adds depth to the space.'
'It was also important to design really great mirrors for Aimee's iconic outfit pics, of course!'
Seen above in Aimee's living room, the Cambria mirror has a dramatic, curvaceous silhouette that is only enhanced by the chunky wood frame for a modern organic statement.
You might not be able to tell, but this wavy mirror actually commands a large full-length stature and is perfect for taking your daily OOTD snap. Made from pewter, its sleek shape adds a contemporary feel to the bedroom or entryway.
Another great floor mirror, this huge solid wood mirror was designed to bring organic warmth, thanks to the natural grain and fluid lines. I love a full-length mirror that doesn't feel like a design afterthought.
A big fan of tonal dressing – she's no stranger to a color drenching outfit, too – the collection's palette layers neutral tones with punches of earthy yet rich colors like olive green and violet to accent alongside the natural wood tones.
'There is such a nice variety of textures in the collection – velvet, linen, boucle, wood, tweed, and wool,' says Jenna. 'Layering textures gives a space that layered, cozy feeling. We love some of the smaller accents in the collection to put in corners around the house that might just need a little something, too. The Etna Stool and Brahm Stool are perfect for that.'
You've heard Jenna's favorites, but below are my top 9 personal picks for a small taste of the collection, available to shop from March 31 at Lulu and Georgia.
Shop Aimee Song x Lulu and Georgia
I don't think I've ever seen a lounge chair that feels more sinkable than the Neve Chaise designed by Aimee. Seen here in the delicious cinnema velvet, there are 4 other velvet colorways to choose from, as well as 6 colors in linen or boucle.
This mossy, 'Hunter' green pillow is one of few patterns that are included in the collection. This subtle stripe also comes in a pinkish 'Saffron' hue, and both are finished with a tufted button for elegance.
The real talking moment is the Sutton Rug. Sure, it is a plain, color block piece, but it doesn't need a pattern or embellishment to take away from its effortless coolness. It comes in 9 sizes and also deep sage green if violet isn't your style.
Designed with soft, sculptural waved legs, this small end table (it also comes in a matching coffee table size) has no sharp edges or corners, so it is great if you have little ones running around or are simply coveting curved lines.
One of a few delicate vase designs in the collection, the Idra vase takes its inspiration from East Asia and the Mediterranean. I love its sweet, refined handles and bauble details that complement the playful shape.
As Jenna flagged, the Brahm stool is the perfect accent piece to uplift any room around the house. I can't get enough of fringe trim at the moment, and this deep chocolate tone is right on trend, too.
Bringing her fashion sense home, Aimee's Lotus wallpaper print design features leafy layers to add a verdant statement to your room (big or small - it would be lovely in a powder room) without being overwhelming, thanks to the muted palette.
There are many lighting pieces in the collection, including the impressive triple Familia Floor Lamp, but I love this chic table lamp for its organic matte black base and pretty scalloped shade.
Sure, there are a lot of great big ticket items here like furniture and rugs but some of the smaller pieces are really worth a scroll through too. 'We love Aimee's collection of vases because they look amazing with or without florals,' adds Jenna, giving a tip for styling: 'They can stand alone as art pieces for any space.'
As with most celebrity collaborations, this one is sure to sell pretty fast so I recommend adding to cart pretty sharpish. And don't forget to let me know your favorite pieces below.
