After a 2024 event that was overcome by rain, mud, crowds and an increase in arrests, organizers of the WM Phoenix Open have released a list of changes that will be in place for the 2025 rendition of the event, known as the “People’s Open.”
Construction of the suites and grandstands started earlier this month and one major change will be the addition of a new entrance near the 18th tee box.
This is being added since a crush of foot traffic comes to TPC Scottsdale on the two busiest days of the tournament, Friday and Saturday.
“We believe this new entrance will significantly enhance the flow of fans entering and exiting TPC Scottsdale,” 2025 WM Phoenix Open Tournament Chairman Matt Mooney said in a statement. “It will also provide a shorter walk for fans near the high-demand areas around holes 16, 17, and 18.”
Also new in 2025: an all-digital ticketing experience. Along with that, there will be no more “Good Any Day” passes. All tickets need to be purchased for the specific day that fans want to attend.
One issue in 2024 was when there was heavy rainfall, the grassy hillsides became mudslides, eliminating a place where hundreds of fans normally gather. This forced everyone into chokepoints behind the 18th green, the merchandise tent and the large concessions area. Now, the setup will include expanded walkways. From the media release:
For instance, the path from the 17th fairway to the 11th hole tee area has been doubled in width, offering more space for fans to move comfortably. Food and alcohol vendors will also be strategically relocated to balance foot traffic.
General admission areas near the 7th and 12th holes are being redesigned and expanded and will offer expanded concessions and what’s being called “new fan engagement opportunities.” The idea here is that some of these spaces may draw fans away from the always-crowded 10th green/11th tee area as well as the 16th, 17th and 18th holes.
“With these upgrades, we are enhancing two of the most popular spots on the course,” Mooney said. “Fans can look forward to better viewing, upgraded concessions, and more space to enjoy ‘The People’s Open.’”
The 2025 WM Phoenix Open – the 90th version of the tournament – will once again conclude on Super Bowl weekend, with tournament dates set for Feb. 6-9.
The Thunderbirds, who run the event, pointed out in the news release that despite the issues from a year ago, the 2024 tournament raised a record $17.5 million for charity.
