Diversity is needed in South Coast housing to keep people living and working comfortably, a territory developer has said.
A development proposal for a six-storey residential build at 116-118 Vincent Street, Ulladulla, has been lodged by Canberra-based developer, The Fleming Group.
It includes 83 apartments in one- two- and three-bedroom configurations.
The group's Alexandra Arnold said the proposal was designed to create a cheaper housing option in a tourist hot spot.
Outside of free-standing single dwellings, Ms Arnold said there was currently "very little choice" in the area for permanent residents.
This was contributing to a workforce shortage in one of the coast's largest towns, she said.
The Fleming Group raised concerns about previous development applications approved for the site which prioritised luxury homes.
"It is really important to have diverse housing options for the community," Ms Arnold said.
"Ulladulla hasn't been given the infrastructure it needs given how important it is."
The block is near the city centre, which Ms Arnold said would help reduce environmental impacts while creating convenient housing for essential and low income workers.
The development will be sold off once complete, with priority given to key workers.
Ms Arnold said The Fleming Group aimed for a "targeted and community-based" approach which recognised the South Coast as a viable place to live, not just holiday.
Soft tones, landscaping and natural lighting would feature to ensure the build is in keeping with the character of Ulladulla.
Community interaction would be prioritised through a central, open-air atrium and outdoor spaces for socialising.
The development application is expected to go on public exhibition with Shoalhaven City Council around late October.
If approved, construction could start as early as October 2025.
The Fleming Group also has plans to redevelop the current site of Bunnings Warehouse Ulladulla into 250 apartments.
Ms Arnold said that land now needed to be rezoned for mix-used prior to development application approval.
The group has chosen to focus on South Coast developments because the Shoalhaven City Council was "progressive" and "listened to their constituents".
"There's an empowerment and people want to do get [things done] in that community."
Criticism of the ACT government's planning system has previously been raised by the group.
