Adobe is expanding its artificial intelligence offerings from generative AI to agentic AI. But traction for its AI offerings remains a prove-it story for ADBE stock investors.
At the company's Adobe Summit conference in Las Vegas on Tuesday, Adobe unveiled its strategy and product offerings for agentic AI.
Adobe launched Agent Orchestrator, a new capability in the Adobe Experience Platform for marketing workflows. The tool allows companies to orchestrate AI agents to engage directly with customers and to support daily work across Adobe applications and third-party software.
"Agent Orchestrator is rooted in a deep, semantic understanding of enterprise data, content and customer journeys," Adobe said in a news release.
Adobe sees AI agents working independently and alongside people. Adobe's AI agents can optimize websites, handle repetitive content production tasks, refine target audiences, and more, the company said.
At the Summit conference, Adobe announced 10 purpose-built AI agents for enterprises.
On the stock market today, Adobe stock fell 2% to close at 391.37.
Adobe also unveiled Brand Concierge, an AI agent that represents an evolution from transactional chatbots to richer experiences that draw on a company's unique brand attributes and customer data. It aims to create a concierge experience personalized for every customer.
With Adobe Brand Concierge, businesses will be able to configure and manage AI agents that guide consumers from exploration to purchase decisions by using immersive and conversational experiences. The offering will be multimodal, supporting interactions across text, voice and images. It will deliver rich recommendations and comparisons, Adobe said.
ADBE Stock Is Down Year To Date
"Adobe is uniquely positioned to guide companies to a dynamic era of Customer Experience Orchestration, where creativity and marketing come together with AI to deliver true one-to-one personalization at scale," Anil Chakravarthy, president of Adobe's Digital Experience Business, said in a statement.
At the Summit conference, Adobe announced expanded agency and system integrator partnerships with Accenture, Deloitte Digital, EY and IBM, to drive customization across industries and use cases.
Adobe highlighted new and continued strategic partnerships with Acxiom, Amazon Web Services, Genesys, Microsoft, RainFocus, SAP and Workday. Those partnerships span software for customer service, enterprise resource planning, human resources, collaboration and productivity, and data management.
To date, most of Adobe's artificial intelligence efforts have focused on providing generative AI within its Creative Cloud and Document Cloud products.
Last Wednesday, ADBE stock fell after Adobe beat analyst estimates for its fiscal first quarter but offered mixed guidance for the current period. Year to date through Tuesday's close, ADBE stock is down 12%.
Follow Patrick Seitz on X, formerly Twitter, at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.
