Adobe has announced the upcoming release of new generative AI video tools and audio workflows in Premiere Pro, set to be available to users in May. These innovative tools are expected to revolutionize video production by introducing new creative possibilities.
The new generative AI tools within Premiere Pro will enhance editing capabilities, allowing users to easily add or remove objects in a scene and extend existing clips. These tools will be powered by a new video model, expanding Adobe's Firefly models family, which already includes Image, Vector, Design, and Text Effects.
Adobe is actively developing its Firefly AI models across various domains such as imaging, video, audio, and 3D, with plans to integrate them into Creative Cloud and Adobe Express. The company has also previewed its vision of incorporating third-party generative AI models directly into Adobe applications like Premiere Pro.
Furthermore, Adobe is expanding its support for third-party plugins within Premiere Pro, enabling professional video editors to leverage video generation models from OpenAI and Runway directly within the software. This integration aims to streamline the editing process and enhance creativity.
By introducing generative AI capabilities through Adobe Firefly and third-party models, Adobe aims to provide users with new editing capabilities without disrupting their existing workflows in Premiere Pro. These advancements include features like Generative Extend for adding frames seamlessly, Object Addition and Removal for editing objects within a scene, and Text to Video for generating new footage based on text input.
Adobe emphasizes its commitment to responsible innovation and plans to ensure the integration of third-party AI models aligns with its safety standards. As a founding member of the Content Authenticity Initiative, Adobe pledges to attach Content Credentials to assets created within its applications, providing transparency on the content's creation process.
In addition to the generative AI video tools, Adobe is introducing new audio workflows in Premiere Pro to enhance audio quality control. Features like interactive fade handles, Essential Sound badge with audio category tagging, and Effect badges for visual indicators will empower editors to refine audio elements effectively.
These new tools are set to be rolled out with Adobe Premiere Pro in May, offering users a comprehensive suite of creative solutions for video editing and audio enhancement.
