This week we are launching Guardian Ad-Lite, a new subscription product that allows readers who would prefer to read the Guardian without personalised advertising to do so.
Why are we doing this? The Guardian is lucky to have a unique ownership structure and a revenue model powered by the direct and generous support of many of our readers. However advertising remains a crucial part of how we fund our journalism. Personalised advertising is a common feature of many websites and leads to a more dynamic experience for readers. If readers reject personalised advertising via the “It’s your choice” pop-up banner, it is more difficult for us to generate revenue from the advertising they do see.
Put simply, the more people who press “reject”, the less money we have to fund the quality reporting you value from the Guardian, including in-depth investigations and world-leading climate coverage.
As a result, we are now asking readers who aren’t already paying for an ad-free experience to pay to reject personalised advertising. Many similar news organisations have been asking readers to do this for a long time, but we have taken our time in launching Guardian Ad-Lite to make sure we can produce the best experience for readers.
Readers can continue to read the Guardian without a subscription but they will need to select “Accept all” when asked to make their consent choices.
Guardian Ad-Lite costs £5 and is available here. If you’d like to support the Guardian and not receive any advertising at all, you can do so with our £12-a-month All-access digital subscription which is available as one of the options here. Alongside ad-free reading, you will receive other benefits such as unlimited access to both the Guardian app and Feast, our new recipe app.
You can find out more in our privacy policy and cookie policy, and manage the choices available to you at any time by going to “privacy settings” at the bottom of any page.
