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Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Ad agency M3 finds Paradise in new Birmingham home

An advertising and marketing agency has moved to a new home in Birmingham city centre as it launches a fresh recruitment drive.

M3 has signed a deal to take space at the new flexible working hub recently launched by operator Cubo in Two Chamberlain Square at the Paradise project.

The agency, which also has offices in Albrighton near Wolverhampton and London, has agreed a deal for a 30-seat office with access to the co-working facility's services such as meeting rooms and collaboration space.

M3 said the move was part of a two-year plan to hit £2 million in fees in Birmingham and comes four years after first basing a team in the city in Alpha Tower before taking a new office in Temple Street a year later.

It is also looking to add around six more staff to its 18-strong team here.

The company runs services such as brand development, digital marketing, media planning and web development to clients including Capstone Foster Care, MG Motor UK and West Midland Safari Park.

Digital marketing director Andrew Cove said: "Covid-19 saw marketing budgets come under intense scrutiny and spending shift towards the long-term channels of SEO and social media.

"As soon as the world opened again, we saw existing and new clients increase spend in performance-based channels, such as paid social advertising, as they looked to take advantage of new opportunities.

"Digital marketing is very much driving our growth in Birmingham and companies are looking for a strategic approach that encompasses all the different disciplines.

"We'd outgrown our previous office so wanted the next move to be a place we could call home for several years and that's what we've got in Cubo.

"There's space for 30 people to work in our own dedicated hub and then we've got all the great shared facilities that I'm sure will lead to more opportunities.

"We also recognise that people are searching for a better work-life balance so wanted to go further by introducing flexible start and finish hours and giving staff the choice to work from home with a credit system."

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