Business services group AAB has launched AAB People in a re-brand of Purpose HR.
Purpose HR was founded by Lisa Thomson in 2014 and was acquired by the group in 2021. It now has a team of more than 20 staff based in offices across Aberdeen, Glasgow and Edinburgh.
The new brand is focused on helping growing companies which are yet to establish their own in-house HR teams or those which require additional support to supplement their existing teams.
Douglas Martin, chief commercial officer at AAB Group, said: “We have rapidly grown the AAB Group over the past 15 months since August Equity invested in the business and introducing our new AAB People business unit allows us to simplify our services supporting existing and new clients.
“Our AAB People team has a wealth of experience working with companies of all sizes across a range of industries supporting with organisational strategy and people and culture development.”
AAB bolstered its HR consultancy services further last year with the acquisition of Think People Consulting, based across the island of Ireland. Think People will continue to trade under that name.
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