For $250 (£182), you could bag yourself an original Andy Warhol sketch.
It may sound too good to be true, but that’s because there’s a catch: There’s only one authentic sketch mixed in with 999 high-quality copies.
The original 1954 “Fairies” piece consists of three nude fairies playing with a jump rope. It’s now worth approximately $20,000, according to Daniel Greenberg, chief revenue officer of MSCHF, a Brooklyn-based collective famed for its viral creations.
In a further twist, “any record of which piece within the set is the original has been destroyed”, meaning that you could unknowingly be the lucky ‘one in a thousand’ to claim Warhol’s sketch and have no idea.
It’s all a part of a MSCHF exhibition, Museum of Forgeries, to represent the pretentiousness of art collecting, while at the same time making valuable pieces accessible to regular people. “By burying a needle in a needlestack, we render the original as much a forgery as any of our replications,” MSCHF said on its site.
“Ubiquity is the darkness in which novelty and the avant-garde die their truest deaths. More than slashed canvas or burned pages, democratization of access or ownership destroys any work premised on exclusivity,” they added.
Sign up to our new free Indy100 weekly newsletter
This isn’t the first time MSCHF have toyed with unique concepts. They created The 1 Million Dollar Puzzle, which allows people to purchase a 500-piece jigsaw puzzle for $30. Once completed, they scan a QR code and are in with the chance of winning between 25 cents to $1,000,000.
The collective also collaborated with rapper Lil Nas X on the notorious Satan Shoes, where 666 pairs of Nike Air Max 97s with satanic symbolism were up for sale for $1,018 each– a reference to Luke 10:18, a Bible verse about Satan’s fall to heaven.