The thrilling world of Pokémon is coming to London in the form of a pop-up next month.
The last time Pokémon Center pop-up store appeared in the UK was during the 2024 Pokémon Europe International Championships last April.
No competitor or spectator badge will be needed to enter the pop-up store, which will be accessible to the general public. However, fans will need to make a reservation to enter the store.
All details are below.
When is the Pokémon pop-up store coming to London?
The Pokémon pop-up store will be open from Thursday February 20 to Sunday February 23. On Thursday it will be open between 10am and 6pm, on Friday and Saturday from 9am to 6pm and on Sunday from 9am to 5pm.
The opening times mean fans will have plenty of opportunity to view Charmander, Jigglypuff and Pidgey, as well as other characters.
Where will the Pokémon pop-up store open in London?
The event will be returning to ExCel Centre in east London after a successful run at the venue last year.
The space will once more serve as a gathering place for people dressing up or buying the latest merchandise but even those with spectator or competitor credentials must make a reservation in order to attend. Tickets are now available for booking on the official website.
With previous events including a hugely popular Pikachu wearing a bowler hat, there will be an abundance of items prepared for the occasion.
Additionally, limited edition Psyduck items will be available this year, as well as Quagsire and Clodsire.
Last year, The Pokémon Company put a cap on the number of purchases that customers could make because of the overwhelming demand and the desire to let as many people as possible enjoy the gifts. A similar restriction may apply this year.
Why is the Pokémon pop-up store coming to London?
The Pokémon pop-up store is coming to London as part of the 2025 Pokémon Europe International Championships (EUIC).
The event will feature competitions for the Pokémon Trading Card Game, the Pokémon Scarlet and Pokémon Violet video games, Pokémon Go and Pokémon Unite.
Contestants will compete for valuable championship points, which will decide who gets invited to the 2025 Pokémon World Championships in August in Anaheim, California.
Visit the EUIC Event page to learn more about registering, whether you are competing, supporting your favourite competitor or hoping to take part in special fan events.
