A.P.C. has just entered the self-care chat. The French ready-to-wear brand is making waves in the beauty industry with the launch of a new self-care line.
The elevated collection consists of six products, including body lotion, hand lotion, body soap, hand soap, cologne and lip balm. Outfitted in either white or green packaging, all of the products in the collection are immediately identifiable by their orange blossom fragrance.
"In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find," explains Founder and Creative Director of A.P.C. Jean Touitou. "These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day."
The line is designed for anyone and everyone's grooming routine.