Elvis Evolution, the world's first Elvis Presley hologram experience, is set to premiere in London later this year.
Launched in collaboration between Elvis’ estate, Authentic Brands Group and UK-based immersive entertainment company Layered Reality, the “jaw-dropping concert experience” will see the late king of rock'n'roll brought to life via a life-sized virtual hologram.
Elvis's image will be captured through the piecing together of thousands of personal photos and home-video footage using artificial intelligence, with his hologram set to "perform iconic moments in musical history on a UK stage for the first time”.
Following the show's debut in London in November 2024, it'll then move on to Las Vegas, Berlin and Tokyo, giving international fans a chance to see the late legend in performance for the very first time - Elvis never performed outside of North America during life.
Speaking of the show, chief executive of Layered Reality, Andrew McGuinness, says: “Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it."
He continues, “It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
The not-yet-disclosed central London location for the show will additionally host an Elvis-themed bar and restaurant with live music.
Elvis Evolution arrives following the immense success of ABBA's virtual concert, Abba Voyage, which launched in May 2022 and has since contributed £322.6m in turnover to the London economy.
Another band following the immersive trend is the recently-retired Kiss, who announced back in December that would will be continuing their legacy through the use of avatars.
