You can question the Kardashian family’s exact talents all you want—but the reality is, since they burst onto the scene in the mid-2000s, Kim, Khloe, Kourtney, Kylie and Kendall have proven themselves to be staunch businesswomen.
Under the all-seeing eye of “momager” Kris Jenner, the KarJenner clan have built an empire of clothing, beauty and lifestyle businesses, helming major brands like SKIMS, Good American and 818 Tequila.
However, for every successful venture in the family’s portfolio is one they would probably rather we forgot about. From a self tanner, a jewellery line and even a debit card, to a controversial swimwear company; between them, the sisters have an abundance of brands to pad out their resumés. Accordingly, with so many hard launches, quiet closures and rebrands, it’s easy to lose track of what labels the family oversee.
So, we’ve decided to lay it out for you. While we have opted to exclude the family’s various book deals (honourable mention for Kendall and Kylie’s ghost-written YA novel), blog-style apps and spin-off television shows (hello, Revenge Body), scroll on for a guide to all of the famous and forgotten Kardashian and Jenner business ventures.
2006 — 2018: DASH
The first-ever Kardashian family business came in the form of DASH, a clothing boutique co-ran by Kim, Khloe and Kourtney. The trio opened the store in their home of Calabasas a year before Keeping Up With The Kardashians landed on television screens.
DASH regularly featured in early seasons of their series. It got so popular that it even inspired its own reality show, Dash Dolls, in 2015, which explored the personal lives and workplace politics of the boutique’s staff.
The sisters announced its closure in April 2018.
2009 — Present: ShoeDazzle
In 2009, Kim was involved in the launch of ShoeDazzle, a subscription show, jewellery and handbag brand. While Kim is no longer involved in the start-up—it was purchased in 2013—it still exists today.
2010: Glamour Tan
In 2010, the eldest Kardashian sisters launched a tanner called the Kardashian Glamour Tan Self Tanning Gel. While it got decent reviews from beauty bloggers after its launch, this was another venture that seemingly disappeared out of nowhere.
2010: Perfect Skin
Arguably one of their shortest-lived ventures, Kim, Khloe and Kourtney tried to break into skincare with a three-step skincare system called Perfect Skin. Aside from a couple of promotional interviews and videos, there is not much information available about the line (below) and it seems to have died out after the launch.
2010: Kardashian Kard
In 2010, Kourtney, Kim and Khloe launched a prepaid debit card named the Kardashian Kard. The product was quickly taken off the market due to harsh backlash, with consumers criticising its high fees and the fact it was targeted at teenagers.
2011: Belle Noel
Kim capitalised (kapitalised?) on her status as an accessories connoisseur by launching a jewellery line, Belle Noel in 2011. She worked with designer Pascal Mouawad on a range of costume jewellery, which was stocked at Bloomingdales before vanishing from shelves soon after.
2011 — 2014: Kardashian Khaos
The family made the most of the Kardashian-mania by opening a superfan mecca in 2011. Located outside The Mirage Hotel and Casino in Las Vegas, Kardashain Khaos was a souvenir shop which sold Kardashian-themed keyrings, towels, clothing and other merch.
2012 — 2016: Kardashian Beauty aka Khroma Beauty
Before there was KKW Beauty, SKKN By Skim or Kylie Cosmetics, there was Kardashian Beauty.
Originally called Khroma Beauty, the eldest three sisters had to rename their debut beauty brand after they were sued by several brands for copyright infringement due to the brand name.
2012 — 2022: KENDALL + KYLIE
The first venture from the Jenner sisters came in the form of clothing brand, Kendall + Kylie. The pair teamed up with Pacsun in 2012 to launch the line, with the single collaboration quickly turning into a dedicated apparel brand.
They encountered a scandal in 2017 when they launched a range of T-shirts featuring their faces, which had been layered over images of iconic musicians like Tupac and Biggie Smalls. They were called out by Biggie’s mum Voletta Walace, who said the shirts were “disrespectful, disgusting, and exploitation at its worst.” They were also sued by several photographers who claimed their photos were used in the line.
While items from the brand were still available to shop via external retailers as of 2022, communications around it have since gone silent and it appears to be defunct.
2013 — Present: Arthur George Socks
In 2013, brother Rob stepped into the business world with his own sock brand. People reported that he was forced to sell half of the company to his mother, Kris in 2018, amid his custody battle with ex Blac Chyna.
While the brand’s social media has been inactive since 2020, the socks are still available to shop via the Arthur George website.
2014 — 2024: Kim Kardashian: Hollywood
In 2014, Kim got in on the tech boom by partnering with game developer Glu to launch her own mobile app, Kim Kardashian: Hollywood. The choose-your-own-adventure game was free to download but encouraged players to make in-app purchases. According to Forbes, it generated US$74.3 million in its first six months.
In January, it was announced that the game would be discontinued in April 2024. “I’m so grateful from the bottom of my heart to everyone who has loved and played Kim Kardashian: Hollywood in the past 10 years,” Kim said, per the BBC. She said that it was simply time to focus her “energy into other passions.”
2015 — 2018: Kimoji
Arguably one of the most famous of Kim’s defunct businesses, in 2015 the mogul launched another app that gave users access to over 250 Kim-themed emojis.
The ‘Kimojis’ included one of her infamous “crying face,” as well as her backside.
The app folded in 2018 amid a legal battle, with Kim reportedly being slapped with a $100 million lawsuit for breach of contract, per TMZ.
2015 — Present: Kylie Cosmetics
Capitalising on her reign as an internet it-girl ‘King Kylie’ launched her beauty business in 2015 with a range of instantly-popular Lip Kits. The liquid lipstick and liner combos were quickly followed by eyeshadow palettes, brow products and more. In 2019, Forbes named Kylie the world’s youngest-ever self-made billionaire (albeit a title they later revoked), largely attributing her net worth to her cosmetics company.
Kylie Cosmetics has continued to grow and is still going strong as of 2024.
2016 — Present: Good American
In 2016, Khloe teamed up with Emma Grede (who has become a fixture in the family’s busi9ness empire) to launch her own denim brand, Good American.
At the time, there was a major gap in the market for size-inclusive jeans, which allowed Khloe’s body-positive brand to thrive.
Good American remains a cult-favourite for denim and the brand has expanded into swimwear, activewear and other apparel.
2016 — 2022: Kendall and Kylie Game
Following in the footsteps of big sister Kim, in 2016 Kendall and Kylie launched a mobile game of their own.
Despite seeing some success the app was not as lucrative as Kim Kardashian: Hollywood and began a gradual shutdown in July 2022.
2017 — 2021: KKW Beauty & Fragrance
Kim’s original beauty line, KKW Beauty launched in 2017, hot on the heels of Kylie Cosmetics’ success. The initial collection consisted of contour kits, before the brand expanded into lipsticks, eyeshadows, body makeup and more. KKW Beauty also had a fragrance offshoot attached to it before it was shuttered in 2021. The closure was to allow the company space to rebrand, which it did (but more on that below).
2019 — Present: Skims
Skims got off to a rocky start, with Kim initially announcing her shapewear line under the controversial, culturally appropriative tag, Kimono.
The company was renamed Skims and enjoyed a successful launch and healthy growth. In 2024, the brand appeared in the Lyst Index’s ranking of the world’s hottest brands, and has run campaigns featuring Sabrina Carpenter, Lana Del Rey, Ice Spice and more. In addition to undergarments, it offers loungewear and pyjamas, as well as a men’s line.
2019 — Present: Kylie Skin
Following the success of her makeup brand, Kylie launched Kylie Skin in 2019 with an offering of six core products.
New products have since been added and the business appears to be trucking along nicely.
2019 — Present: Poosh
After Kim criticised her for not having her own business in an episode of KUWTK, in 2019 Kourtney unveiled her new wellness website, Poosh. Named after her daughter Penelope, the site was a place for Kourtney to share her fashion, beauty, wellness and lifestyle tips.
This was essentially the Kardashian family’s answer to Goop—which is fitting given Kourtney teamed up with Gwyneth Paltrow for a ‘This Smells Like My Pooshy’ candle in 2022.
2019 — Present: Kardashian Kloset
In 2019, Kris Jenner introduced us to Kardashian Kloset via Instagram. The project is essentially an online platform where fans can shop directly from the Kar-Jenner family’s wardrobe—which includes designer products and pieces that have been worn on the show.
2020 — 2023: Grandeza Hot Sauce
In 2020, Rob launched his second venture, a hot sauce company.
It’s unclear whether or not the business is still running. At the time of writing, all products are sold out on the brand’s website and there are comments on its most recent Instagram post, from eight months ago, from disgruntled customers claiming to have not received their orders.
2021 — 2022: Kylie Swim
Kylie Swim was the youngest sister’s first foray into fashion and it was, in a way, the first pancake.
Despite generating buzz upon its September 2021 launch, the brand quickly came under fire after customers began calling out the swimwear’s poor quality on social media. Videos posted to TikTok showed the pieces were relatively see-through and often ill-fitting.
The brand is no longer available to shop via Kylie’s website and its Instagram page has been inactive since June 2022.
2021 — Present: 818 Tequila
In 2021, Kendall revealed she has been quietly working on her first solo venture, a tequila company, for some time. 818 was launched in February with three varieties, Blanco, Anejo and Reposado, and several awards already under its belt.
“For almost 4 years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (
) ..3.5 years later i think we’ve done it!” Jenner wrote on Instagram. “This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon 
.”
2021 — Present: Safely
In March 2021, mum Kris teamed up with Grede and Chrissy Teigen for Safely, a line of “plant-powered” cleaning and self care products.
While Teigan stepped away from the brand later that year, Kris continues to be involved.
2021 — Present: Kylie Baby
With the amount of Kar-Jenner kids there are, it was only a matter of time before someone started a baby brand.
Kylie got the jump on her sisters when she launched Kylie Baby in 2021, prior to the birth of her second child. All of the brand’s products, which include baby hair products and body lotion, are vegan and hypoallergenic. Kylie told her Instagram followers at the time that all products are tested and approved by her daughter, Stormi Webster.
2022 — Present: SKKN By Kim
Following the closure of KKW Beauty, it was only a matter of time before Kim was back with another beauty brand.
In mid-2022, the star unveiled her new skincare line, SKKN By Kim. The brand’s first drop featured nine products, including a toner, cleanser and exfoliator.
2022 — Present: SKKY Partners
One of Kim’s lesser-known ventures is private equity firm SKKY Partners, which she started with former Carlyle Group partner Jay Sammons in 2022.
2022 — Present: Lemme
Kourtney’s second business was five years in the making. The eldest Kardashian told WSJ magazine that she spent half a decade researching nutrition before she launched her supplements brand, Lemme in 2022.
The gummy supplements are backed by science and free from gelatine, GMOs and more. The brand also has a line of (super cute) merch, too.
2023 — Present: Khy
The most recent baby, in late 2023 Kylie hard-launched her new fashion brand, Khy on Instagram. The fast fashion brand’s first drop included a range of trench coats, dresses and leather-look garments.
2024 — Present: Sprinter
Kylie followed in her big sisters footsteps by launching her own alcohol brand in 2024.
Named Sprinter, the company offers a line of vodka seltzers, which are made from vo0dka, sparkling water and real fruit juice.
This article originally appeared on Marie Claire Australia and is republished here with permission.
