When we see influencers like Tammy Hembrow or any former MAFS cast member, we cannot help but think of all the dosh they rake in from all their killer content.
Well, in a cheeky tea spill at the 2024 TikTok Awards, some of Australia’s biggest internet personalities have shared on their biggest paydays.
From product placements to campaigns and silly website codes paired with lavish vacation snaps and shopping hauls, it’s no wonder why us normies think influencers and creators truly hit the jackpot with their online fame.
Like, I cannot tell you how many times I have thought about yeeting from my desk every time I scroll through my feed to see a famous MUA on a sponsored trip. The influencer lifestyle looks so LAVISH.
While it does take a lot of grinding, networking and, of course, talent to get an influencer career going, it truly does pay off when it comes to the dosh.
As creators flocked to the hot pink carpet at the 2024 TikTok Awards at Sydney’s Hordern Pavilion, influencers shared their biggest paydays.
Let’s just say I may have turned into Wicked‘s Elphaba and turned green — green with envy.
What’s the most Australian influencers have made with online content?
Speaking to PEDESTRIAN.TV in a School of Rock outfit, TikTok comedian Tim Collins revealed a massive figure he was paid for one single video.
“I’ve been paid over $20K for a video before,” Collins said.
Melburnian comedian duo Luke and Sassy Scott came through will full transparency, revealing they copped a whopping USD$26,000 (AUD$40,077.07) for a video.
“That was for one video and we did another straight after,” they shared.
Australian icon and “What About Me” singer Shannon Noll revealed that he got paid $1,000 per minute for a set that was cut short.
Although a handful of creators decided to bare it all and put full-on digits to their answers, others hinted towards their big earnings by disclosing what figures they’ve seen on their biggest paydays.
“I can say a couple thousand dollars,” ASMR TikTok creator Jonah Singer AKA JOJOASMR shared.
“My biggest job or like the biggest brand I’ve worked with in terms of like, they paid me really well and I was really grateful for the job was for Audible Amazon,” comedian Maddy Macrae revealed.
“It was about six figures and it was a US brand, so they paid us in USD which was amazing,” creators Josh and Matt spilled.
However, it was Australia’s sweetheart Robert Irwin who came through with the biggest (and most wholesome) payday of all.
“The biggest payday I’ve ever gotten … so I worked on set once and it was a show. I don’t wanna name names because it’s a big deal,” he began.
“[In] my green room, as I left, they gave me a box, not like a box, A BOX of Tim Tams. Like a lifetime supply of Tim Tams.
“I don’t care where you’re from, that is one of the most Australian things you can ever receive and that’s the best payday you can ever receive.”
Right on the money there, Rob. Or should we say right on the bikkie?
All jokes aside, it’s really easy to see why content creation is a common dream job for punters across the nation. However, the big bucks don’t flow in that easily.
In 2023, Linktree’s Creator Report, as shared by Forbes Australia, found that 72 per cent of creators made less than $500 in the last 12 months with only 17 per cent making between $500 and $5,00, five per cent making between $5,000 and $10,000, four per cent raking in between $10,000 and $50,000 and just two per cent making more than $50,000.
According to The Economist, in 2023, there were more than 50 million influencers globally.
So, if you’re shooting for the stars to earn big bucks, I’m wishing you god-bloody-speed.
Image source: PEDESTRIAN.TV
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