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Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

£7 Boots cream that's 'insanely similar' to £150 La Mer version

Shoppers are loving Boots’ dupe for a £150 moisturiser by skincare brand La Mer.

Dupeshop has posted a video to its Instagram account sharing the Boots dupe. Dupeshop is a company that helps you find “affordable money-saving alternatives and dupes for popular makeup, skincare and fragrance products in the UK”.

Alongside a video of the two products, the page wrote: “CAN YOU BELIEVE THIS⁉️” The post compares La Mer’s Crème de la Mer Moisturizing Cream to Avène Cicalfate+ Restorative Protective Cream, which is stocked at Boots.

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In the video, both products can be seen as well as a walkthrough of Boots to find the dupe. In a voiceover, Dupeshop said: “Am I hallucinating or does Boots have a perfect dupe for this famous moisturiser…even though it's over £150 cheaper.

“Dermatologists prescribe this Avene cream constantly because of its post-biotic ingredients which rivals the algae extract ingredient found in La Mer. After weeks of testing, Dupeshop confirms this bargain dupe provides skin with insanely similar results.”

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The post racked up more than 2,000 likes and a number of comments from excited shoppers. Beneath the post, one person said: “Cicalfate of Avene is peerfect!!! It healed my face within few days”. Another wrote: “Exactly! You can see the difference within hours.”

La Mer’s Crème de la Mer Moisturizing Cream is currently priced at £150 at LookFantastic, while Avène’s Cicalfate+ Restorative Protective Cream costs £7.60 at Boots. This means shoppers could save £142.40 by opting for the dupe.

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