The Super Bowl is always an exciting time. These are the two best teams in football playing in one last game to determine the NFL’s champion. It doesn’t get any better than that. That’s what most people are tuned in to see.
But there are also a lot of people who show up to watch the game every year strictly for the concert.
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For some people, the Super Bowl halftime show is arguably just as important as the game itself. They’re just here for the music.
This year, folks will be getting a real treat with Kendrick Lamar. Here’s everything you need to know about the upcoming 2025 Super Bowl halftime show.
Who is performing?
Again, it’ll be Kendrick Lamar doing the halftime show this year. This is his first headlining Super Bowl halftime performance, but he’s appeared on the stage before alongside Dr. Dre in 2022.
Why is Kendrick Lamar popular?
Lamar is one of the best rappers out there today. He’s a 22-time Grammy award-winning artist and 57 nominations. He’s also got multiple albums people would consider “classics.” He even won a Pulitzer prize for DAMN. in 2017.
The reason he’s on the stage at the Super Bowl this year, though, is undoubtedly his beef with Drake.
He released the hit song Not Like Us this year, and it won five Grammys on its own.
Is he playing “Not Like Us?”
Despite the legal controversy surrounding the song behind accusations he hurled at Drake, Lamar is reportedly set to play Not Like Us during the halftime show.
It may be censored on the broadcast, however, according to NFR Podcast.
Kendrick Lamar is CONFIRMED to be performing 'Not Like Us' at the Super Bowl 🚨
“There’s no doubt Kendrick is doing the song… The lawyers have to decide is whether to broadcast the lyrics that allegedly defame Drake, and risk a potential lawsuit.” (Via TMZ) pic.twitter.com/E46YVVEfz1
— NFR Podcast (@nfr_podcast) February 5, 2025
Will he bring out any guests?
We’re not totally sure yet, but Apple Music has used SZA in the promotion of the halftime show. She seems like a likely candidate for a potential feature.
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How much is Kendrick being paid to do this?
He won’t be. The NFL has never paid for any of its halftime acts to perform. Well, at least they haven’t paid the acts directly.
The league covers all expenses for the artist and also cover the production costs, according to Forbes. So, basically, this is just a free trip to the Super Bowl in exchange for also performing at halftime.
Plus, it usually brings a big boost to the artist’s streams, so expect to see a big Kendrick Lamar streaming bump across all platforms after the show.
