People who shop at supermarkets like Aldi, ASDA, Tesco, Morrisons, Sainsbury's or Lidl have been issued a £380 warning.
Supermarket prices are at a 13-year high, and shoppers are feeling the pinch.
According to the latest data from Kantar, shoppers face a £380 annual surge in costs as grocery price inflation jumped to 8.3 per cent over the four weeks up to June 12. This looks like it's only set to get worse.
Fraser McKevitt, head of retail and consumer insight at Kantar, said sales of own-label lines have been "boosted by Aldi and Lidl's strong performances, both of whom have extensive own-label repertoires".
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"We can also see consumers turning to value ranges, such as Asda Smart Price, Co-op Honest Value and Sainsbury's Imperfectly Tasty, to save money," he added. Mr McKevitt said: "The sector hasn't been in growth since April 2021 as it measures up against the record sales seen during the pandemic.
"However, these latest numbers show the market is to an extent returning to pre-Covid norms as we begin comparisons with post-lockdown times." He added: "The inflation number makes for difficult reading and shoppers will be watching budgets closely as the cost-of-living crisis takes its toll."
Tesco was the only one of the Big Four chains to increase its market share over the quarter, to 27.3% from 27.1% a year ago. Sainsbury's saw its share slip to 14.9% from 15.2%, Asda to 13.7% from 14.1% and Morrisons to 9.6% from 10.1%.
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