Brits who shop at major UK supermarkets such as Aldi, ASDA, Tesco, Morrisons, Sainsbury's and Lidl have faced a £380 surge as grocery price inflation jumped to 8.3 per cent over the four weeks up to June 12. Shoppers are being warned over rising prices - some of which are at a 13-year high.
Data collected by Kantar, shows the average shopping bill now sits at £380. Fraser McKevitt, head of retail and consumer insight at Kantar, said sales of own-label lines have been "boosted by Aldi and Lidl's strong performances, both of whom have extensive own-label repertoires", the MEN reports.
"We can also see consumers turning to value ranges, such as Asda Smart Price, Co-op Honest Value and Sainsbury's Imperfectly Tasty, to save money," he added. Mr McKevitt said: "The sector hasn't been in growth since April 2021 as it measures up against the record sales seen during the pandemic.
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"However, these latest numbers show the market is to an extent returning to pre-Covid norms as we begin comparisons with post-lockdown times." He added: "The inflation number makes for difficult reading and shoppers will be watching budgets closely as the cost-of-living crisis takes its toll."
Tesco was the only one of the Big Four chains to increase its market share over the quarter, to 27.3% from 27.1% a year ago. Sainsbury's saw its share slip to 14.9% from 15.2%, Asda to 13.7% from 14.1% and Morrisons to 9.6% from 10.1%.
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