Although Prime Day may be over, Prime Day toy deals are still live so you have a little bit more time to bag a bargain. If you have kids' birthdays coming up, or want to get a head start on (dare I say it?) Christmas shopping, then now is the time to shop.
If you find the thought of scouring pages and pages of deals completely overwhelming, you're in luck. We've been scouring Amazon (so you don't have to) to find the best toys and games deals that you can snap up right now. We've been eagle-eyed to see if any of the toys we've loved, tested, recommended, or have on our own wish lists, have had their prices slashed.
Take a look at our curated list of the best Prime Day toy deals that are still available.
Best Amazon Prime Day toys and games deals
- Up to 32% off LEGO, including Minecraft, LEGO Friends and Harry Potter sets
- Up to 48% off Barbie, including dolls, accessories and playsets
- Up to 40% off Mattel games including Uno, Scrabble and Pictionary Air
- Save up to 30% on Melissa & Doug wooden toys
- Up to 29% off classic Little Tikes toys, including slides, play houses and Cozy Coupe
- Get up to 46% off Play Doh tubs and playsets
- Up to 50% off Polly Pocket, including bestselling playsets
- Up to 35% off Bluey toys, including puzzles, playsets and plushes
Best toy deals out there from ELC, Argos, The Entertainer and more
- The Entertainer has up to 75% off OMG dolls, board games, Barbie Play Doh and more
- Very has up to £200 off outdoor toys, slides, swing sets and trampolines
- The Early Learning Centre has up to 60% off toddler stacking toys, dolls houses and activity tables
- Argos has 25% off toys with special TOYS25 code, including Hot Wheels, LeapFrog and Fisher-Price
Mix and make toys
Baby walkers
Interactive toys
Birthday gift ideas under £20
Board Games
LEGO & construction toys
Dolls & Figures
Outdoor toys and games
Playsets
Books
When is Amazon Prime Day?
Amazon Prime Day technically ended at 11.59pm on Wednesday 17th July 2024, after 48 hours of discounts and offers galore. But there are still deals available right now. The discounts are exclusive to Prime members - but the good news is, if you're not already a member, you still have time to sign up for a 30 day free trial, to take advantage.
For the last couple of years, Amazon has also held a Prime Day-esque event in October, but it has not yet been confirmed whether that will happen in 2024.
Do you have to be a Prime member to shop Amazon Prime Day?
Yes you do need to be an Amazon Prime member to take advantage of any Prime Day deals. Exclusive access to the sale events throughout the year is one of the main perks of being a Prime member. But on top of that, there are a load of other hidden benefits of Prime that make the membership fee worth it.
You can get a 30-day free trial, even while the sale is on, and when that expires, membership will cost £8.99 a month. If you want to save a bit of cash, you can opt for an annual membership, which costs £95.
How to spot a good toy deal on Prime Day
The best way to spot a good toy deal on Amazon Prime Day is to check the price against other retailers, factoring in any delivery costs that you might incur. You can also use a website called CamelCamelCamel, to check the historic prices of Amazon products to see whether it tends to be the cheapest on Prime Day. If it is, then make sure you snap it up quickly as you might not be able to get it for this price again.
It's also worth remembering that Prime Day deals change all the time and may not be around for the whole 48-hours, so if you spot something you want, it's worth checking out asap to secure that price, rather than leaving it in your basket and hoping to come back to it later.
We share the hidden benefits of Prime to help you make the most of your membership.
